Retailers

Listed by strength of roast: Italian blend, Espresso, Sumatran Blend, Decaffeinated,
Mexican Blend, Colombian, Papua New Guinea, Ethiopian, Costa Rica, House Blend, Guatemala blend.

Can you sell around 50 x 250g coffee packs in a month? We advise you to try the whole
range initially, you may be surprised how many you stay with. Orders can be mixed any way you want.
By ordering direct from us you can improve your margins and ensure that your coffee
is as fresh as possible. We guarantee you will increase your overall coffee turnover. If you buy less
and are in the London area, we recommend using our wholesaler Marigold.

This range is only available in a handful of outlets at present, so your customers will have
to come back to you to get more.

We can support private label. You organise compliance with the organic and Fairtrade regulations
and supply us with labels or pdfs).

We can supply loose beans for retail. To see the wide range of roasts and origins available
go to our retail coffee list. We can do special roasts as well. We have a wide range of teas
including black, green and herb teas, loose and in teabags. We also have fondant chocolate,
cocoa powder and raw sugar either loose or packed with our label. Price discounts from retail
are shown below.

Caterers and coffee bars

The best way to get quality coffee beans is NOT to buy a well known brand: you're the one
paying for their marketing budget! It is better to get the finest beans, roasted recently. Our policy
is to do what we are good at: getting high quality coffee to you at a reasonable price. We are
best suited to establishments and small chains using 5 to 50 kg per week who value our close attention
to quality, roasting consistency and freshness. Please call us to discuss your requirements and get free
samples sent out. You can even arrange to visit our shop for a chat. Opening a shop? We can give general
advice. We are a small business with our own coffee shop too.

"Many coffee suppliers will offer free or low rental on a machine in return for buying their
coffee. This can look like a great deal but the price of the coffee will be much higher than
if you source it yourself. In the long run it is often better to buy your own machine...
a reputable equipment dealer will be able to explain the many different options" - Artisan,
November 2008 (specialist magazine for delis and the fine food trade). In fact you do not have
to buy a machine outright, there are very attractive lease buy deals available.

There is always a cheaper supplier but beware of coffee that is either inferior or unstable. Unstable coffee
will make a reasonable cup under perfect conditions but it quickly becomes bitter if the machines are slightly
off setting or your barista is having a bad day.

What about machine servicing, barista training etc which suppliers sometimes offer? We can put you
in touch with freelancers to train your staff, but if you are serious about selling coffee we strongly advise
you to have at least one full time staff member who can perform a basic machine service,
make a good latte and train the other staff.

How many times have your customers asked if they can buy your coffee to take home and
make themselves? With our coffees you can do just that by stocking our retail packs.
We have no minimum order for any one line, so you don't need to gamble on buying loads.

Is decaf a problem for you? We have excellent organic Fairtrade decaf in 250g valve packs, pre-ground
for professional espresso.

We offer delicious, very competitive organic Breakfast Blend teabags, perfect for regular tea
made in large or individual teapots. We have specialist teashops on our customer list who use
infusers or teapots to make our loose teas, or teapots for our herbal and regular teabags.
(However our teabags are not tagged).
You can make delicious hot chocolate using our organic cocoa powder and making up a chocolate
sauce each day. This is much better than using "drinking chocolate" powder which is mostly sugar
and cheap skim milk powder. You can offer the customer a chocolatey hot chocolate without
drowning it in extra sugar.

Organic Fairtrade coffee

We are one of the very few UK suppliers with a good range of freshly roasted organic
Fairtrade coffees. By using dual certified coffee you can appeal to two highly motivated
interest groups. You may not want to make dual certification your main selling point as
these customers will notice anyway, seek you out and give you valuable word of mouth publicity.
By emphasising the superb smooth rich flavour you will appeal to everyone else too.

Certified organic means that we are audited annually by the Soil Asociation and display their logo.
Fairtrade means we are audited by the Fairtrade Foundation and display their Fairtrade logo too.
As a caterer you can advertise that your coffee is organic so long as you display a pack for
the public to see, because the pack shows the organic certification details. Similarly, as a retailer
selling loose beans without your own organic certificate, you can advertise they are organic
so long as you serve out of the original pack. You may want to seek advice before using
the organic or Fairtrade symbols on your own advertising material, copyright is owned by the
respective organisations and they can be very fussy about it.

Prices for 250g retail valve packs

Our artisan style simply labelled 250g coffee valve packs. Major retailer price for 100 packs per month or more.
Distributor price for 100 packs per week or more

Prices for loose coffee beans in 1kg bags for caterers or retailers

Order levels refer to the total consignment.
Roasts and blends: as well as the roasts listed on our retail list we can do other roasts and blends by arrangement with a minimum order of 10kgs of each roast required.
Guest coffees: please check our retail list or ask when ordering.

The Small Print
Minimum order: to qualify for trade prices you must be a caterer or retailer and order at least £150 per month ... Carriage £7 incl VAT, carriage free over £150 ... Grinding charge 40p per kg ... Grinding charge for powder ("Turkish") 80p per kg.
These prices are for payment with order by credit or debit card. We regret that we only arrange credit with customers who regularly take larger volumes, and then we insist on payment within 30 days.

Tea, cooking chocolate, cocoa powder, raw sugar (most lines organic)

These products are packed with our label. For the full range see the retail price lists for tea and confectionery. We suggest an RRP 10-20% over our retail list, which is geared to our outlet in the competitive Portobello Road market in London.

Delivery.

We deliver within five working days of order, subject to carrier. Currently our carrier is DPD, which enables online tracking. Please provide an address where there is always someone to accept deliveries in office hours. Managers: we strongly advise you to maintain a "secret
stash" of coffee to avoid panic deliveries which can be difficult or even impossible